Friday, July 02, 2010

Changes...

First, the bad news:

Popular online video service Hulu on Tuesday will announce the launch of an ad-supported subscription service that will offer top broadcast shows in high definition to be viewed from a plethora of devices, including Internet-connected TVs, set-top boxes and game consoles, as well as portable devices such as Apple's iPad and iPhone.
An ad-supported subscription service? Isn't that redundant?

Though Hulu is keeping its free download site, it won't have all the bells and whistles of the new subscription site.

This will be interesting to watch, as it looks like it will exacerbate tensions between teens (and others) who want to watch media anywhere, anytime, and teens (and others) who are loathe to pay for even an $1 iTune song. Perhaps this model changes once the teens ages up and gets a job, but the latter may not be happening anytime soon. Then again, who thought that a 13 year old could afford an iPhone?

Now, for more positive changes... over the coming month or so, I'll be transitioning this site to tie in more directly my new consulting venture. If you or anyone else you know is needs some creative thinking around digital media and how to encourage others to engage more fully with it -- ok, social media -- send them my way.

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