Did you know that every time you log on, you're leaving a 'digital footprint' behind? All those embarrassing party pictures of you clutching that red Solo plastic cup, all those digital rants, all those... well, some things are better left unshared. But it seems we can't resist online, and it's going to come back and haunt you:
Propelled by new technologies and the Internet’s steady incursion into every nook and cranny of life, collective intelligence offers powerful capabilities, from improving the efficiency of advertising to giving community groups new ways to organize.The article starts with a story of how MIT undergrads are paid to use special cellphones where their every keystroke and phone call is monitored. Could it be that our very notions of privacy are changing? In a recent article, the fiction author Jonathan Letham suggested that privacy is no longer monitoring what you share with the world, but trying to monitor who manages to reach you the Person. Let those embarrassing pictures circulate: what matters is whether or not someone gives you a hard time about them. Perhaps this is the right attitude for a digital age where we can't possibly manage all the information out there about us.
But even its practitioners acknowledge that, if misused, collective intelligence toolscould create an Orwellian future on a level Big Brother could only dream of.
Collective intelligence could make it possible for insurance companies, for example, to use behavioral data to covertly identify people suffering from a particular disease and deny them insurance coverage. Similarly, the government or law enforcement agencies could identify members of a protest group by tracking social networks revealed by the new technology. “There are so many uses for this technology — from marketing to war fighting — that I can’t imagine it not pervading our lives in just the next few years,” says Steve Steinberg, a computer scientist who works for an investment firm in New York.
